Setting up a stall and owning it.

Our first stall experience

What a couple of weeks it has been! With our first stall making its debut for Chilli Fest UK in sunny Eastleigh, and then following up with mixed bag weather in Melton Mowbray.

The Eastleigh stall was nerve wrecking, considering we have never set up a stall before selling our Sun Wah Chilli Oils.

After getting to know our neighbouring stalls, we realised that our £50 budget stall from Amazon, was not going to last the remaining events throughout summer, let alone the year.

It was clear these guys were long serving stall champions, each averaging 3-4 years experience.

But nonetheless, they each provided valuable tips for setting up and what to invest in for a prosperous stall future.

The second weekend in Melton Mowbray allowed us to quickly improve our set up and shake up our delivery of information.

Eastleigh stall Sun Wah

As you can see from above, the Eastleigh set up was extremely basic, but it actually did the job.

The weather allowed it to stay up, which was fortunate, but the risk for the next few events was not worth taking, so a quick investment for a more sturdier gazebo had to be implemented.

Water based leg weights also helped with the overall structure, thus preventing a wobbly gazebo.

A red canopy added to the effect, being in the ‘chilli’ business, this was most appropriate.

Melton Mowbray Stall Sun Wah

The next best (small) investment were cable ties.

These were excellent in keeping up the table and top banners and supporting the stand up banner.

It was much stronger than string and allowed the banner to be fully stretched across the gazebo without having a floppy effect.

“Meeting the locals at the stall and getting them to try our chilli oils was very satisfying, since everyone hadn’t heard, seen, or tried it before.”

Swindon stall at Chilli Fest, 29th July 2017

Swindon stall Sun Wah

Following on from two successful stalls, we can confidently move on into our next big one, which is happening in Swindon.

We just hope the weather holds out in this area, so we can provide the locals with more tastings of our quality Chilli Oil and hopefully produce some sales.

Our main objective for these events is to generate brand awareness, and become more nationally dominant, as opposed to just being London based.

With several more stalls arranged for the rest of summer and leading up to Christmas, we can safely say that the build up for 2018 will be huge.

The fact that we have our online store to back our nationwide presence is essential, it gives us a big stepping stone to propel the business further.


Always Be Learning Something New

Learning How to Integrate a Platform within Shopify

A month ago, Sun Wah got involved in a space where a whole new learning experience was waiting for them.

Launching an online platform, without any prior experience was a challenge in itself.

With apps available now at your disposal in 2017, building an e-commerce site cannot be easier.

The great thing about these apps are the fact that you can integrate them together to enhance the whole ‘shopping’ experience.

Thus providing the sales cycle even more depth without being too ‘salesy’.


Learning Mailchimp Sun Wah

An awesome example is utilising Mailchimp with Shopify.

As well as being a product information site, Mailchimp provides the ability to engage with the customer. This ensures customer value and retention.

As a customer subscribes to our list, in exchange, we provide a nice little discount for them to use.

This email now is my key to keeping customers engaged with our brand, letting them know what new products we can offer, and more importantly, what discounts or promotions they can get for being loyal.

“Learning something new only strengthens my philosophy to growing a successful business.”

The Sales Cycle

The ultimate aim for an ecommerce website is to generate sales.

It is an additional sales channel for the Sun Wah business model to sell more Chilli Oil.

The priority is to create a funnel of leads and traffic to the main site.

Going hand in hand is educating customers on our brand and WHY we stand out from the rest.

Learning the sales cycle ecommerce

What we are trying to accomplish is still an arduous task ahead, but what we are doing now IS working.

We need to continue to generate much more traffic, so inevitably, we are working with an SEO company to help us improve page rankings.

Generating sales requires appropriate marketing, be it on social media, leaflet distribution, or running a physical stall.

From here, it snowballs, the money you spend here is only the start, you shouldn’t stop but continue to keep creating different opportunities.

The ‘Thank You Economy’

Learning the thank you economy

As influenced by one of the greatest business motivators, Gary Vaynerchuk, his ‘Thank you Economy‘ is on the basis that when you treat your customers right, the return is exponential.

But be sure to give more than you receive, and do it an a way where you don’t expect a return, the ROI will be mind blowing.

These gift cards are not just for existing customers, but mainly aimed for the new customer or potential new customer.

It shows we are customer oriented and learning how to deal with them in a way where the process is exactly how you want to be treated.

It also keeps us in their minds, if they don’t buy now, that gift card will remind them of the experience they had before. The discount code should also trigger an impulse action (backed up with the education on the Chilli Oils).


Alla’s Yummy Food and Sun Wah Chilli Oil

Alla’s Yummy Food Social Media Influence

Finally, we have dropped a series of scrumptious videos, courtesy of Alla’s Yummy Food, for you to enjoy!

Alla's Yummy Food

For those that are brave enough can actually attempt to recreate these tantalising recipes at home, they’re so easy to make.

The cool thing is that we reached out to Alla to see if our Chilli Oil could be introduced into her style of cooking. Thankfully she loved the product!

She was introduced by a good friend and we connected immediately.

Alla is a Russian and Latvian Food influencer and is very prominent on YouTube with a whopping 68k subscribers!

We agreed on potentially HOW to use it and Alla, using her creative genius, came up with a list of yummy recipes, which I skimmed down to three.

With her online influence, it was a great way to extend exposure to our brand and produce a unique way to demonstrate our product, especially in the food space.

“They’re all my favourites… I just want to try them all… Alla is so talented!”

Below are the links to the full recipes on YouTube.

Please subscribe to Alla’s Yummy Food on her YouTube channel for more amazing and creative food ideas.

She is also on all the other major social media platforms, follow her NOW @allasyummyfood

Double Chocolate Chilli Cheesecake

An extremely chocolatey cheesecake with a slight chilli tingle is enough to make everyone salivate.

Topped with fresh cream and chocolate sauce on it’s crunchy base texture, this concoction of pure delight is ideal for any home party. It will definitely be a hit with the guests!

Cheddar Chilli Corn Fritters

An easy to do fritter, which requires minimal ingredients and effort.

Once fried, the texture that comes from the crunchy sweetcorn along with the blend of cheese, flour and parsley is just immense.

The hint of Chilli Oil also gives it that little punch in the face. Yum!

Caribbean Jerk and Peach Chilli Sauce

Now this is an amazing sauce that goes well when marinating your meat for a barbecue, or just a snazzy dish to impress the family.

The richness from the peach, the flavour from the jerk mix, and the highlight from the Chilli Oil, all contribute to an epic Caribbean influenced sauce.

This will undoubtedly be enjoyed by everyone who fancies something slightly different in their food.

Upcoming Chilli Festival and Events 2017

Eastleigh Chilli Festival 2017

We are exciting to be announcing one of many stalled events for 2017, and it begins with the Eastleigh Chilli Festival.

This is happening 15th of JULY 2017.

Try to make it, come and join the fun!!

An annual event held by Chilli Fest UK, which have all have been huge successes.

Allowing various companies to show off their variety of products and allow for the consumer to try.

Eastleigh Chilli Festival

As a family run business, scaling up has always been a challenge, therefore Sun Wah Foods has teamed with Chilli Fest UK to bring our awesome Chilli Oil to the public.

We pride ourselves as being a customer focused business, which is something we know our competitors are not doing.

We constantly engage with the public and always deal with existing customers on a one to one basis.

Now this upcoming festival and future events will be a defining point in our pursuit for UK brand awareness.

This event will be a packed filled event with 20 other different businesses, all promoting their unique products.

“Spicy madness. Chilli eating contest. Friendly atmosphere. FREE admission. Come and join the fun with local Chilli fanatics!”

Eastleigh festival will be the first of 11 stalls we have booked up for 2017, so we are trying our best to ensure everyone knows about Sun Wah Chilli Oils.

If you are interested in attending one of the events please follow this link or click the picture for more information.

You can be sure that these events will be crazy and spicy!!

Chilli Fest UK Festival 2017

We will literally be driving around the country, setting up stalls, and bring our unique flavour directly to your doorstep.

Please support us and come try our gorgeous Chilli Oil. If not, just come say “Hi!”

Follow us on Social media for updates and announcements

Generating our first couple of Sales

Online Sales – Sun Wah Foods

In 2017, we have entered a time where making money online is even easier than before with tools that you can incorporate into your business immediately to generate sales.

What makes it more interesting is the fact that everyone you see around you is active on their mobile phones, hence, a more smarter way to sell online.

Sun Wah ecommerce sales

E-commerce is just an alternative sales channel for your business, which caters for the busy individual. Especially from a mobile device.

The time has shifted from the desktop to the mobile device potentially making your business a 24 hour attention seeking beacon.

Whatever you use the internet for, it is there at your disposal and will be there for a long time.

On a business level, this is the time to be relevant online and be present, because if you’re not, you’ve already lost.

“Easy to use, convenient, and all from the comfort of my home!”

This is why our company Sun Wah Foods made the decision to start selling online and adding another sales generating channel to our business model.

It’s not to late to join in the fun, so as long as you have started.

We have created our first ever online platform, where you can purchase our Chilli Oil directly. was launched last week Monday, and already have a couple sales under our belts, all from organic sources.

Although not big numbers, but proves that if you keep going and pushing through the noisy market, you will get something. But this requires extreme patience and tenacity.

Sun Wah chilli oil sales page

Now the sales page has been integrated with the back end distribution warehouse, our ecommerce store can be run automatically.

The next step now is to generate more traffic to the site and create more sales. Obviously, utilising various tools and apps to convert these numbers into actual sales is where the fun begins.

Sale is just a numbers game.

The road is still long but as we improve our SEO, and keep driving relevant towards the direct purchase site, we shall be prosperous and hopefully smash all our competitors out of the digital space.

Follow us @sunwahfoods on all our social media for updates and potential discounts for lucky customers 😉


Sun Wah Food’s Online Store

Sun Wah Food’s Online Store

Sun Wah Food's Online Store
Sun Wah Food’s Online Store

It is without a doubt the most exciting time within our business. We have jumped from a B2B environment to a B2C environment by implementing our very first online store. However, it wasn’t an overnight decision but a three month process.

This webstore will ultimately be the gateway for customers to purchase directly from the comfort of their home or mobile device. Who has time to wait till after work in order to go to the local supermarket, just to find out that they don’t stock the item you specifically wanted?!!

Argh!! The frustration is real. But don’t fear, our quality range of Chilli Oils are available to buy direct from our very own online store,

The online store will now put our business ahead of our competitors because the fact is, they are not even in the space, so our company is already two steps ahead.

We have partnered up with a fulfilment company, Ogden Fulfilment, that deals with our back end inventory, so all we have to is tell YOU about our services and products… that easy!

The difference between this and ‘dropshipping fulfilment’ is the plain fact that this is our own British born product, that we hand make the Chilli Oils in our warehouse based in North London. We can keep track of our inventory, stock up when low, manually process orders, and even keep track of how much stock is sold.

Dropshipping is pretty much finding someone else’s inventory and sell that through fulfilment, this is a cost effective approach because the inventory is not kept in your own warehouse, all you’re doing is when someone places an order, you create the order and ship it through the third party, so in effect you become the middle man.

“Convenient, easy to use, a few clicks and it arrives in a few days… simple!”

Building our E-commerce Platform

In order for the E-commerce platform to work, we had to implement and integrate a number of applications to build a solid foundation for online presence. In particular, these are the back end applications that work together to deliver the ‘automated’ digital service that you see as the customer.

The three main applications outlined here are the backbone for our,

WordPress Sun Wah FoodsShopify Sun Wah FoodsMailChimp Sun Wah Foods



An easy to use application to form the basis of our partner website, which allows us to form a web presence and for potential customers to find us online.

WordPress is great for building simple web pages very quickly and to enhance your experience even more, it has ample plugins that you can integrate into your web pages so you can create a fuller user experience i.e. Social handler, SEO, or even sliding images.


The place where you can create your online store immediately and have customers buying from you within hours.

This was a no brainer, obviously costing a bit for their services, but if you want your business to expand in the digital space in the 21st Century, this is the way forward.

Ideal if you sell a physical product, as their templates range from simplistic to artistic, and has the ability to form product catalogues according to your business.


This service is the link in the chain if you will, and will automate your email correspondence, creating a digital customer service agent for your business.

Once set up correctly and according to your business specifics, this could change the way you run your business forever. As your business grows, it is essential to take care of your customers, old and new.

MailChimp is a clever application, although I am still learning it’s capabilities, already I can see the long term benefits in retaining customers. The ability to keep existing customers in the loop with new deals, new products, or just creating an email conversation is amazing!

Check out our latest online store and start buying our quality Chilli Oil now, so you can enjoy your food today!

Follow us @sunwahfoods on most of the social media platforms for updates, progress, and enjoy our Chilli Oil journey.


New Sachets and Collaboration

New Sachets and Collaboration

A very interesting week with a new packaging solution arriving (after a few weeks of getting it right) and a collaboration, which will put a new spin on our marketing direction.

We are working with Colman Packaging Ltd, to bring our customer’s an alternative form of product.

The sachet has been around for a while, but we never seized an opportunity to bring it to life or to market.

Due to demand and the wide services available today in the food industry, this partnership has finally become a reality.

There are two main forms: one with a mix of oil and flakes, and the other, just oil.

20g sachets, which is enough for one portion per person.

Convenience is the obvious solution here; grab, open, pour, and eat. The packaging is discarded. Simple.

New oil sachet
New oil sachet
New sachet packs
New sachet packs


“The sachets are convenient for distribution, lightweight, and portion controlled…”





They can be improved further, by either implementing foil packaging or printed branding on the pack.

Our priority here though, is to get these packs into potential customer’s hands, which prove great as distributional material.

If you fancy a taster sample please get in contact with us, alternatively, visit our website to view our range of delicious oils.

Collaboration with @allasyummyfood

Alla is a Russian/Latvian food based influencer, who creates tantalising dishes and documents them in YouTube format.

Please follow Alla @allasyummyfood on her YouTube channel and subscribe for updates.

We reached out to her through a friend, and Alla agreed on producing 3 recipes using our Chilli Oil.

As you know, the social media space is where your business should be if you want to dominate over your competitors.

This was a massive opportunity for us to reach further afield, and capture new market share.

We will use our current position in the Oriental market as a stepping stone to branch outwards to new markets, such as westernised and African cultures.

“@allasyummyfood is an awesome YouTuber. Her recipes look great.”

Below are the 3 recipes Alla has produced. Looks great doesn’t it?!

The videos are currently being edited. Once they are done, they will be shared for all to see.

New recipe collaboration chocolate New recipe corn fritters New recipe Caribbean sauce

These new recipes will create a buzz in our business, since our competitors are not ‘web present’ and ‘socially active’ anyway.

If these do well, a regular slot for Alla in our business model will definitely boost our credibility and brand awareness.

For more information on our services and updates on our online store, please follow @sunwahfoods on our Instagram page.

Back to the Blog

Weekly Blog to Resume

Sun Wah Foods Blog
Blog image

It has been almost a year since our last blog post, and this has been due to the lack of motivation from last year.

I mean, it was difficult to continue something where the business was taking a dramatic spiral turn, and ultimately not making any money.

As most businesses would’ve folded (something we nearly did), we secured a private investment to continue our services. This meant we could dream big and push our limits to achieving the once was, impossible.

We aim to ensure every body not only eats their food, but enjoys it.

How do we do this? By creating a product that looks good, smells great, and tastes absolutely delicious.

The Sun Wah Chilli Oil.

Online store Peppercorns
Screenshot for Shopify

By readjusting our business model, our investment has allowed us to expand dramatically, although this is a gradual climb, the potential to scale is immense.

Focusing on one main part of the business, as opposed to 3 different things, was advantageous as this allows us to go all in and do it better.

“You need to stand out amongst the noise, web presence is extremely noisy”

The ultimate aim is to build a web presence, draw potential customers to our sales page, and get people to buy our awesome products.

We are in 2017, where social media rules, along with the internet to fuel it’s magic.

Hence, starting this blog on a weekly basis will enable our company to provide value on what we do, how we do it, and WHY we do what we do.

You can still view our previous blog posts to re-engage with our operations by scrolling down to the bottom of this page.

These blog posts will summarise our weekly activities and provide a behind the scenes attribute to ensure people, that what we are doing is not some fairy dust operation.

People love to see the work that goes on.

But, they do not realise how much work is required for: an online store, a perishable product, a delivery service, a fulfilment collaboration, the manufacturing process, the hard earned labour that gets poured into every single jar of Chilli Oil.

We have a great product and what the above image represents is our NEW online store, which will be ready at the end of month.

Orders can manually be processed for the time being, but once the front end payment gateway is setup, then we are ready to serve our loyal customers direct.

In the meantime, please share our posts to each of our social media platforms, the more you share, the more our product gets into more homes.

3 Reasons Why Our Chilli Oil Tastes Good

3 Reasons Why Our Chilli Oil Tastes Good

We get it, our chilli oil tastes good! You can’t get enough of it! It’s so more-ish! It’s delicious!

We have a vast cultural customer base that this satisfies, and they all say the same thing.

We have a product that knocks the hammer into the nail… dead on…

chillioil tastes good

So, why does it taste so damn good?

Well, the first main reason is… well, just pure “passion”.

When you pour as much passion into a product than enjoyment itself, then you can produce any awesome product that your customers will love.

So, how does one identify “passion” in a product?

This is down to you, find out what you love doing and develop it, you get to a point where the feedback will tell you to keep going or stop. Fortunately for us, our Chilli Oil has made a positive impact on those that have tried it.

The second reason is the combination of ingredients.

It’s not just a matter of chucking everything together and hope for the best, the fusion and patience to blend these together require skill.

With help of one of the main ingredients, the shrimp paste, this is actually what gives our Chilli Oil the edge over all the other competitors.

We have exposed the shrimp paste’s true flavors through our cooking regime, and this is what gives it the “aromatic” smell.

The third reason is through the cooking procedure itself, whereby all the flavors are infused into one and fully exposed.

You can check out the link below to see the Chilli Oil at its cooking peak.


We use vegetable oil as it is able to withstand extremely high temperatures as opposed to other seedy based oils, which have a lower temperature resistance.

By using such a high temperature based oil, we can brandish the chillies and fully exploit all of its flavors.


With ever increasing popularity, our Chilli Oil has entered a vast cultural community, from satisfying Chinese families, to Asian, to African, and even the East European families.

It is without a doubt enjoyed by many.

Please check out your nearest stockist so you can taste it for yourself



Noodles with Spam and Egg

Noodles with Spam and Egg

As everybody is so conscientious with time, they forget the simple things in life, such as EATING, posting their latest Instagram post, or even taking the trash out. Here is where this classic recipe can infiltrate one’s busy lifestyle, Noodles with Spam and Egg.

All the ingredients are easily available from your local supermarket and are items that take no time to prepare and cook.

It’s all about fast simmering, frying, and eating… out the door with a warm feeling in your belly.

What you need:

  • A pack of oriental style noodles (udon, fine, thick, egg)
  • Tin of spam (well, a 2-3 slices is suffice)
  • 1 egg (or 2)
  • Sun Wah Chilli Oil (on standby)

What to do:

  1. Boil some water in a pan
  2. Quickly fry the 2-3 slices of spam in a frying pan, both sides until brown in color, and set aside
  3. Put the noodles in the boiling water and wait till it loosens up
  4. Crack the egg(s) into the noodles and mix it up, you will notice the egg turn white
  5. Take off the heat and pour into a bowl of your choice
  6. Add the spam
  7. Add a dollop of Sun Wah Chilli Oil

“So quick and easy to do, it’s great for busy people on the go!”

noodles with spam

This is why our Sun Wah Chilli Oil is so versatile and delicious with pretty much anything you put your imagination and creativity to.

The great thing about oriental style noodles is that you can put anything you want into mix and it will always taste great. Add a different kind of meat, add some seasoning, add some vegetables… the list is endless.

The main thing is that it is quick and simple to do/prepare.

Check out your nearest stockist and if they don’t sell it then please get in touch and we can arrange something for you