As well as being a product information site, Mailchimp provides the ability to engage with the customer. This ensures customer value and retention.
As a customer subscribes to our list, in exchange, we provide a nice little discount for them to use.
This email now is my key to keeping customers engaged with our brand, letting them know what new products we can offer, and more importantly, what discounts or promotions they can get for being loyal.
“Learning something new only strengthens my philosophy to growing a successful business.”
The Sales Cycle
The ultimate aim for an ecommerce website is to generate sales.
It is an additional sales channel for the Sun Wah business model to sell more Chilli Oil.
The priority is to create a funnel of leads and traffic to the main site.
Going hand in hand is educating customers on our brand and WHY we stand out from the rest.
What we are trying to accomplish is still an arduous task ahead, but what we are doing now IS working.
We need to continue to generate much more traffic, so inevitably, we are working with an SEO company to help us improve page rankings.
Generating sales requires appropriate marketing, be it on social media, leaflet distribution, or running a physical stall.
From here, it snowballs, the money you spend here is only the start, you shouldn’t stop but continue to keep creating different opportunities.
The ‘Thank You Economy’
As influenced by one of the greatest business motivators, Gary Vaynerchuk, his ‘Thank you Economy‘ is on the basis that when you treat your customers right, the return is exponential.
But be sure to give more than you receive, and do it an a way where you don’t expect a return, the ROI will be mind blowing.
These gift cards are not just for existing customers, but mainly aimed for the new customer or potential new customer.
It shows we are customer oriented and learning how to deal with them in a way where the process is exactly how you want to be treated.
It also keeps us in their minds, if they don’t buy now, that gift card will remind them of the experience they had before. The discount code should also trigger an impulse action (backed up with the education on the Chilli Oils).
It is without a doubt the most exciting time within our business. We have jumped from a B2B environment to a B2C environment by implementing our very first online store. However, it wasn’t an overnight decision but a three month process.
This webstore will ultimately be the gateway for customers to purchase directly from the comfort of their home or mobile device. Who has time to wait till after work in order to go to the local supermarket, just to find out that they don’t stock the item you specifically wanted?!!
Argh!! The frustration is real. But don’t fear, our quality range of Chilli Oils are available to buy direct from our very own online store, chillioilonline.com.
The online store will now put our business ahead of our competitors because the fact is, they are not even in the space, so our company is already two steps ahead.
We have partnered up with a fulfilment company, Ogden Fulfilment, that deals with our back end inventory, so all we have to is tell YOU about our services and products… that easy!
The difference between this and ‘dropshipping fulfilment’ is the plain fact that this is our own British born product, that we hand make the Chilli Oils in our warehouse based in North London. We can keep track of our inventory, stock up when low, manually process orders, and even keep track of how much stock is sold.
Dropshipping is pretty much finding someone else’s inventory and sell that through fulfilment, this is a cost effective approach because the inventory is not kept in your own warehouse, all you’re doing is when someone places an order, you create the order and ship it through the third party, so in effect you become the middle man.
“Convenient, easy to use, a few clicks and it arrives in a few days… simple!”
Building our E-commerce Platform
In order for the E-commerce platform to work, we had to implement and integrate a number of applications to build a solid foundation for online presence. In particular, these are the back end applications that work together to deliver the ‘automated’ digital service that you see as the customer.
An easy to use application to form the basis of our partner website sunwahfoods.co.uk, which allows us to form a web presence and for potential customers to find us online.
WordPress is great for building simple web pages very quickly and to enhance your experience even more, it has ample plugins that you can integrate into your web pages so you can create a fuller user experience i.e. Social handler, SEO, or even sliding images.
The place where you can create your online store immediately and have customers buying from you within hours.
This was a no brainer, obviously costing a bit for their services, but if you want your business to expand in the digital space in the 21st Century, this is the way forward.
Ideal if you sell a physical product, as their templates range from simplistic to artistic, and has the ability to form product catalogues according to your business.
This service is the link in the chain if you will, and will automate your email correspondence, creating a digital customer service agent for your business.
Once set up correctly and according to your business specifics, this could change the way you run your business forever. As your business grows, it is essential to take care of your customers, old and new.
MailChimp is a clever application, although I am still learning it’s capabilities, already I can see the long term benefits in retaining customers. The ability to keep existing customers in the loop with new deals, new products, or just creating an email conversation is amazing!
Check out our latest online store chillioilonline.com and start buying our quality Chilli Oil now, so you can enjoy your food today!
Follow us @sunwahfoods on most of the social media platforms for updates, progress, and enjoy our Chilli Oil journey.
It has been almost a year since our last blog post, and this has been due to the lack of motivation from last year.
I mean, it was difficult to continue something where the business was taking a dramatic spiral turn, and ultimately not making any money.
As most businesses would’ve folded (something we nearly did), we secured a private investment to continue our services. This meant we could dream big and push our limits to achieving the once was, impossible.
We aim to ensure every body not only eats their food, but enjoys it.
How do we do this? By creating a product that looks good, smells great, and tastes absolutely delicious.
By readjusting our business model, our investment has allowed us to expand dramatically, although this is a gradual climb, the potential to scale is immense.
Focusing on one main part of the business, as opposed to 3 different things, was advantageous as this allows us to go all in and do it better.
“You need to stand out amongst the noise, web presence is extremely noisy”
The ultimate aim is to build a web presence, draw potential customers to our sales page, and get people to buy our awesome products.
We are in 2017, where social media rules, along with the internet to fuel it’s magic.
Hence, starting this blog on a weekly basis will enable our company to provide value on what we do, how we do it, and WHY we do what we do.
You can still view our previous blog posts to re-engage with our operations by scrolling down to the bottom of this page.
These blog posts will summarise our weekly activities and provide a behind the scenes attribute to ensure people, that what we are doing is not some fairy dust operation.
People love to see the work that goes on.
But, they do not realise how much work is required for: an online store, a perishable product, a delivery service, a fulfilment collaboration, the manufacturing process, the hard earned labour that gets poured into every single jar of Chilli Oil.
We have a great product and what the above image represents is our NEW online store, which will be ready at the end of month.
Orders can manually be processed for the time being, but once the front end payment gateway is setup, then we are ready to serve our loyal customers direct.
In the meantime, please share our posts to each of our social media platforms, the more you share, the more our product gets into more homes.